Publicis global creates humorous new spots emphasize the beer's heritage and also the stories behind the star


Heineken has actually unveiled a new integrated worldwide marketing campaign known as “There’s much more behind the star.” Consumers space invited to discover the really product story that space the structure of an iconic worldwide brand.

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The new U.S. And an international led regimen is consisted of of three brand-new TV commercials, special award-winning actor, Benicio Del Toro. Launching in 70+ markets globally, the project focuses squarely top top the beer, the brand’s affluent heritage and Heineken’s unparalleled global footprint. The feeling spots watch Del Toro comparing what is behind his own ‘star’ standing to particular stories behind the legendary Heineken brand. The new commercials were developed by Publicis an international and filmed in a variety of areas in Barcelona. The spots will certainly be released in both English and also Spanish, alongside two added pieces the short-form digital content.
“Consumers significantly want to know what’s happening behind the scene in all areas of your lives,” said Ralph Rijks, vice President, Heineken. “This has their beer that choice. Heineken has actually a wide range of yes, really backstories that consist of its rich background and show why its popularity is for this reason enduring. Our brand-new campaign is design to carry these story to life in a fresh and also innovative way, making use of the wit we have end up being famous for.”
In the 142 years since its birth, Heineken has grown from a small, Amsterdam-based operation into producers of the world most worldwide premium lager. That is obtainable in 192 countries and the Heineken household still maintains a regulating interest. As the firm has grown, the focus on quality and also taste has never wavered, ensuring continual excellence and continuity experienced all over the world. This is completed through the craftsmanship and also expertise that Heineken’s understand Brewers.

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“The new campaign engages consumers in our unavoidable heritage and focuses on the quality ingredients that ensure the the an excellent taste that Heineken is the same around the world,” claimed Willem van Waesberghe, Heineken understand Brewer, and co-star that a set of new digital commercials alongside Del Toro. “From small beginnings come our current worldwide footprint, one key continuous is unmodified – the original Heineken recipe. The skill and also expertise of our understand Brewers means that the quality of our beer remains as high as it to be on job one.”
“I can not be happier having the opportunity to job-related with Heineken to bring this task to life in a fun way,” said Benicio Del Toro, ~ above his an initial ever duty as a brand spokesperson. “Heineken has a rich background and heritage that speaks because that itself, and also I’m excited to bring my talents to this an international campaign.”
For more information about the “There’s more behind the star” campaign, please visit
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Client: Heineken

Campaign Title: There’s more Behind the StarAgency: Publicis Worldwide

Agency Location: brand-new York/Italy

WW ECD on Heineken & CEO Publicis Italy: Bruno Bertelli

ChiefCreative Officer, Publicis north America: Andy Bird

EVP,Executive an imaginative Director Publicis phibìc America: Joe Johnson

ExecutiveCreative manager Publicis Italy: Cristiana Boccassini

ExecutiveCreative director Publicis Milan: Luca Cinquepalmi, Marco Venturelli

VP, an innovative Director Publicis north America: Jason Gorman VP, Associate creative Director/s PublicisNorth America: Einav Jacubovich,Josh Horn, Cuanan Cronwright,

Associate an innovative Director Publicis Italy:Polina Zabrodskaya

Copywriter Publicis Italy: Francesca Vitello

Art director Publicis Italy: Laura AondioSVP, an innovative Services director PublicisNorth America: Paul Daligan