last week"s expose of the iphone phone SE has started countless conversations but one of them is a straightforward question that the clearly shows unknown. What walk "SE" stand for? Let"s take a closer look at the iphone phone SE, what it can do, whereby it is positioned, and what it method to Apple, all v the lens of the letter "S" and "E"


Here are twenty-five explanations of what the SE in the iphone phone SE name can stand for. I"ll also promise girlfriend a definitive answer if you read to the end.

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A collection of iphone SE handsets are seen on screen during a media event at apologize headquarters (Image:... <+> josh Edelson /AFP/Getty Images)


1. Comparable Expectations.

Look at the iphone phone SE and also you see an iphone phone 5S. Everything about the design screams "we"ve not updated the design" and also that method the iphone phone SE is just one of the most approachable smartphones that Apple has actually released in countless years.


2. Very same Engineering.

What the iphone phone SE does sell usersis a similar level of performance to the iphone 6S. Through the A9 and M9 chips, the smartphone allows the lowest maker on Apple"s iphone portfolio to match the exact same hardware specs of the flagship devices - i m sorry will assist make updates come iOS much smoother in the past.

3. Sporting activities Edition.

The consist of of the M9 motion co-processor is vital one. As Apple pushes towards more health and fitness tracking, the performance of the M9 chip to record data when the iphone SE is in a pocket will allow it to offer more personalised data and become an efficient tool, as an individual wellness becomes a an ext visible selling point.

4. Smaller sized Electroluminescence.

The screen on the iphone phone SE is smaller, both physical (at 4 inches) and also by pixel counting (with a smaller sized resolution). That reduces the dimension of the memory compelled to run the screen, and the backlight in the LCD construction. If you"re wondering why Apple have the right to count top top significantly an ext battery life ~ above the SE, this is why.


5. Cautious Edges.

In a way I to be glad the Apple stayed with the iphone 5S design language. The spicy edges the the SE are less complicated to hold than the curved edges that the iphone phone 6 family - the last still slips easily out of my hand, while the previous creates sufficient friction and also purchase to it is in far an ext stable, particularly in one-handed use.

6. Superfast Execution.

Putting the iphone SE alongside a an in similar way styled iphone 5S and ask them to perform the same job. The extra speed on the SE will come to be apparent. The SE has pretty lot Osbourned the iphone phone 5S, and also I hope Apple has diminished the inventory of 5S handsets in the it is provided channel!


7. Take self Exploitation.

Although the camera top top the earlier of the iphone SE has actually been improved, the forward-facing take self cameraretains the exact same specification as the iphone 5S. Assuming that the SE is going to be targeted lower down the market and skew in the direction of a younger audience - which renders far more use that the selfie electronic came - this appears a curious edge to cut to store the expense down.

8. Slow Execution.

Along through the larger camera, the iphone SE maintain the very first generation TouchID sensor. This still supplies fingerprint recognition, yet it"s remarkable slower 보다 the sensor used in the recent 6S and also 6S plus handsets.

9. More powerful Encryption.

One an effect of jumping up to the A9 chip is the the iphone phone SE picks up some extra security in the device, notably through the secure area the the motherboard. This supplies the lower-tiered device the same defense as the iphone 6S and 6S Plus, and also significantly much more than the iphone phone 5C at this time held by the FBI in the san Bernardino case. And also yes, this SE could also be certain enclave.

10. SaferE-Commerce.

Although 5S users might use Apple pay after a fashion, they had actually to count on the apple Watch because that the yes, really "tap and also pay" part of the solution. V Apple steering its payment system forward, the iphone phone SE will have the ability to use tap and pay standalone - something that the iphone phone 5S could never manage.

11. Sustained Expansion.

The iphone phone 6S and also 6S add to handsets are likely going to obtain iOS updates because that at least three years, and are probably an excellent to iOS 12. It"s unlikely the the hardware in the iphone phone 5S wouldremain qualified for that length of time, therefore its removal from the portfolio, come be changed by a handset that can support the next three versions of IOS supplies a longevity the is rarely achieved this much down the portfolio.

12. Tho Entrenched.

It have to be obvious, but by giving a handset the is both a sensible upgrade to those looking for a little phone and also providing among the cheapest brand-new iPhones for numerous years (especially as soon as you consider the specifications used), the iphone SE will be viewed as a must-have update for many users who can have been looking in ~ a move to Androidthrough a suitable priced small phone. That will store these users inside Apple"s ecosystem,monetizing them throughthe iCloud services, apologize Music, and also the app Store.

13. Smooth Elevation.

Apple users currently using four-inch iPhones now have actually a natural upgrade path. While there was a sirloin to to buy the larger 4.7 and 5.5 customs iPhones, there has been a far-ranging number of users who have stayed with the smaller handsets. To apologize now has actually a possibility to with them and also upgrade them because that 2016, not only locking them right into iOS (as above) however increasing Apple"s sales by having actually them to buy a brand-new handset.

14. Beginning Early.

The iphone SE is walk to be a famous handset to gain other family members members right into a smartphone world. I would intend the SE to be the go-to handset because that teenagers, family members looking to stay in touch with much more connected family members, and also perhaps even as atween"s first smartphone. Complement up the handset through the iCloud family members account because that parental management and also you have straightforward on-ramp... That leads them into Apple"s ecosystem.

15. Tho Expensive.

What the iphone phone SE has not excellent is considerably cut the price that the iPhone, or damaged the idea the it is a high-end brand. It might be cheaper, but it is smaller, and also seen as a little of a throwback. Consumers can see the sacrifice that they will have to make to gain this cheaper iPhone. The balance between preserving the brand and also pushing down the price has been achieved.


16. September"s Exception.

Apple might be among the most lucrative technology companies, yet it is also one of the many predictable. Brand-new iPhones arrive in September. This is going to continue this year through the presumptively title iPhone 7. The iphone SE, coming out of season, is one exception. The should help strengthen the sales numbers for the iphone phone in Q2 and potentially right into Q3, which have actually been slower periods for to apologize in ahead years.

17. Society Engineering.

If there"s one point that retailers like to sell, it"s a brand-new phone. The iphone phone SE may sport an almost four-year old design, it might be outfitted through the internals from critical year"s flagship, however to every intents and purposes the is a "new" machine. It have the right to be marketed together such, and also that have to offer far an ext benefit come retailers 보다 a cheaper however older iphone 5S.

18. Hardly ever Empty.

Something else retailers choose is the increase sell. Although the 16 GB iphone phone SE comes in in ~ an attractive $399, when you take out somespacefor iOS, HD video clip recording, music, apps, and some data you"re pretty lot out the storage. Most world are going come worry around that, and also instinctively jump for the 64 GB version. 48 GB of storage for an extra $100 is a kind mark-up by any type of measure.

19. Sensible Explanation.

Just under a mainly later, and also the iphone SE has jumped over the biggest hurdle that was already in place. Apple"s PR team had actually to ensure the the SE was seen as a new phone and forward progression for Apple, as opposed to an attempt at a cheap plastic phone. That was the flaw through the iphone 5C, but from the early reports, the feels prefer mission accomplished.

20. Samsung"s Enemy.

Although the recent launch of the Galaxy S7 and S7 sheet will assist Samsung"s sales and also revenue end the following year, the south Korean company is progressively reliant on selling more mid-range gadgets with lower margins (such as the Galaxy A9) to store revenue high. That"s the same sector that the iphone SE is about to disrupt if the 6S and 6S to add squeeze the top finish ofSamsung"s Galaxyportfolio.


21. Hard Execution.

For every one of the talk about a brand-new iPhone, the goal was clear, the handset was straightforward to pitch, and also everyone taken what the SE to be all about when it to be launched. Apple did specifically what was forced to upgrade the shortest reaches the the iphone stack.

22. Slightly Entertaining.

The iphone phone SE is a phone call designed to to fill in a gap in Apple"s portfolio. It supplies something at the lower run of the portfolio, that keeps the as existing as possible in state of recent specification, and it doesn"t walk overboard to existing anything new. I m sorry is nice, however not stunning. Apple has actually a reputation of delivering more than that, and the iphone phone SE"s launch fail to punch away anyone"s socks.

23. Miscellaneous Exciting.

Even though it can be viewed as fitting in one SE sized gap, there"s constantly a particular level the excitement about a brand-new Apple product, and also the SE is no exception. The presentation top top Monday do the finest of a pretty average hand of smartphone cards and also they were all played fine (let"s ignore the on slide in the iPad script) and caught the imagination of many. The SE was offered as great a beginning pad as possible.

24. One-of-a-kind Edition.

Let"s it is in honest, this is the actual choice for what the SE stands for. It fits well, over there is criterion in numerous industries, and it"s as obvious as the "i" was standing for net in Apple"s associated products.

25. Schiller Explains.

Actually it"s not this one. The is absolutely "Special Edition,"as Phil Schiller explained.

(Now read 25 factors why the iphone phone is a hazard for Apple).

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I am recognized for my solid views on mobile technology, online media, and also the result this has on the general public conscious and also existing businesses.I"ve been complying with this room for over ten years, working with a number of publishers, publications and also media companies, some for lengthy periods that time, others for commissions, one-off pieces or a collection of posts or shows.As Scotland’s an initial podcaster, I continue to be a influential voice in the increase of podcasting and new media online, and picked up a brothers Academy (BAFTA) nomination because that my annual coverage of the Edinburgh Festival Fringe, together contributions come Radio 5 Live, the BBC civilization Service, presenting Edinburgh regional radio"s coverage of the general Election.You"ll find me top top Twitter (
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