The original New England Patriots logo design was simply a dark blue tricorner hat via white facets. It was supplied just for the team’s initially seakid (1960). By the next season, a new logo was developed, via even more information, and it was only in 1993 that the team dared adjust it.

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Meaning and also history


Being a graphical representation of the club’s name, the visual identity of New England Patriots is construct roughly the shade palette of the national flag of the United States, a res-blue-white tricolor, and a really patriotic image, which was redesigned a number of times throughout the history, though only ended up being more powerful and even more stylish.



The incredibly first logo version of Boston Patriots, the initially name of the today-known New England Patriots, was introduced in 1960 and just stayed for one year. The emblem boasted a minimalist image of a blue and also white tricorne hat, which was used by soldiers. It was a ordinary and clean badge with no additional lettering and details, however via a visible and strong character.

1961 — 1964


One year after the club’s establishment the new logo design was created and with some modifications, it remained with the Patriots till the 1990s. The emblem, introduced by the club in 1961 illustrated Pat Patriot, a man in a army unicreate through a footsphere. Pat’s outfit was attracted in red, blue, and also white with his red tricorne well balanced by a red footround. The minutemale looked incredibly figured out and also ready to capture the ball and run.

1965 — 1970


The contours of Pat Patriot were polished and also the color palette gained a new pink shade for the man’s skin in 1965. Anvarious other change of this year was around footsphere, which was now executed in brvery own and blue, looking more realistic.

1971 — 1992


The name of the football club was readjusted to New England Patriots in 1971 and also the team ongoing making use of the logo, created in 1965 through no changes. Pat Patriot remained the main symbol of the footround club until 1993 once the modern era of the visual identity architecture started for the Patriots.

1993 — 1999


At the beginning of the 1990s, Patriots realized they need to make some transforms to its iconic logo to display the development and expansion of the club, and the capability to adjust. The team hired a famous graphic designer Ken Loh, who came up via the new emblem in 1993.

The modern emblem of the Patriots was based in two unprovided versions, developed in 1978, where the picture of the Patriot in blue and also white was put on a white background via blue stars (version number one), or on the red and white Amerideserve to flag (variation number 2, wbelow the white five-pointed star was drawn on the blue tricorne).

The Ken Loh version of the emblem featured a blue and also gray profile of a male in a tricorne hat with a white star on it, and also two red stripes coming out of the hat to the left and also weaving as a flag.

2000 — Today


The rearchitecture of 2000 polished the man’s challenge contours and also made the color palette of the emblem a little darker, which gave a much more significant and also secure look to the iconic elegant logo design and elevated it.



The current wordmark made its debut on July 3, 2013. It functions a distinctive typeface via unusual sharp facets. The team did have actually numerous wordmarks earlier (unveiled in 1960, 1960, and 1993). Also, they have actually an alternative wordmark, which attributes overlapping “N” and also “E” personalities.

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Starting from 1961, the logo design was based upon the combination of red and dark blue. The shades have actually slightly adjusted in the course of time, the existing version featuring the darkest shade of blue.