The original brand-new England Patriots logo design was simply a dark blue tricorner hat through white elements. The was supplied only for the team’s first season (1960). By the following season, a brand-new logo was created, with more detail, and also it was just in 1993 that the team dared readjust it.

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Meaning and also history


Being a graphical representation of the club’s name, the visual identity of new England Patriots is build roughly the color palette of the national flag that the joined States, a res-blue-white tricolor, and a really patriotic image, which was redesigned number of times transparent the history, though only came to be stronger and much more stylish.



The very first logo version of Boston Patriots, the very first name that the today-known brand-new England Patriots, was presented in 1960 and also only remained for one year. The emblem boasted a minimalist image of a blue and white tricorne hat, which was provided by soldiers. It to be a plain and clean badge v no added lettering and also details, but with a visible and solid character.

1961 — 1964


One year after ~ the club’s facility the brand-new logo was created and also with part modifications, it stayed with the Patriots until the 1990s. The emblem, presented by the club in 1961 portrayed Pat Patriot, a man in a army uniform v a football. Pat’s outfit was attracted in red, blue, and also white with his red tricorne well balanced by a red football. The minuteman looked really determined and ready to catch the ball and run.

1965 — 1970


The contours of beat Patriot to be refined and the shade palette obtained a new pink the shade for the male skin in 1965. Another adjust of this year was about football, i m sorry was now executed in brown and also blue, looking an ext realistic.

1971 — 1992


The surname of the football club was adjusted to brand-new England Patriots in 1971 and also the team continued using the logo, created in 1965 through no changes. Pat Patriot continued to be the main symbol of the soccer club till 1993 once the modern-day era of the visual identity architecture started for the Patriots.

1993 — 1999


At the start of the 1990s, Patriots establish they should make some transforms to that is iconic logo design to show the progress and growth the the club, and also the capacity to change. The team rental a famous graphic designer Ken Loh, who came up with the brand-new emblem in 1993.

The modern emblem that the Patriots to be based in two unused versions, created in 1978, where the image of the Patriot in blue and also white was put on a white background v blue stars (version number one), or top top the red and also white American flag (version number two, where the white five-pointed star was drawn on the blue tricorne).

The Ken Loh version of the emblem featured a blue and also gray profile of a man in a tricorne hat through a white star ~ above it, and also two red stripes coming out of the hat to the left and weaving as a flag.

2000 — Today


The redesign of 2000 polished the man’s challenge contours and made the shade palette the the emblem a little bit darker, which offered a an ext serious and stable look come the top elegant logo and also elevated it.



The present wordmark make its debut top top July 3, 2013. It features a unique typeface v unusual sharp elements. The team did have actually several wordmarks previously (unveiled in 1960, 1960, and also 1993). Also, they have actually an alternative wordmark, which functions overlapping “N” and “E” characters.

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Starting native 1961, the logo design was based upon the mix of red and dark blue. The shades have slightly changed in the food of time, the current version special the darkest the shade of blue.