For most marketers, business owners and content managers, staying within budget is a very real thing. You’ve been given X amount of budget dollars to bring in X amount of revenue. As content marketing continues to establish itself as a worthy investment of marketing dollars, you’re likely to wonder what word counts get you the best bang for your buck.

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How Many Words Do I Have To Write?

As you sort through content creation websites you’ll probably come across the ever common “500 word” blog post. Is this a good use of your marketing dollar? Exactly how long is 500 words?

In this article, we’ll cover different aspects about 500 words, other word sizes, and the content types that you might see at each of these different word count lengths.

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One sound content marketing strategy is to create “pillar” or “cornerstone” pieces of content that range between 1000-2500 words. You might start with focusing on one or two of these 2000 word pages a month. Then create supplemental written content between the 500-1000 word range to help boost those pillar pieces. This is a strategic way to set up your blog writing strategy to help improve your chances of ranking for certain keywords while also not overwhelming readers with too many 2500 word posts. Use internal links and test different word count lengths to see what works best in your industry.

 

Web Articles

Unlike the standards in blog writing, press releases and white papers, web articles don’t have the same standard formatting. How long 500 words is on a web page can vary greatly. While web articles can be posted in standard formatting, they are more often whittled down to make them look more approachable. You’ll often find web pages that are around 100 words, 200 words or 300 words in length.

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This is especially true in the age of mobile devices which can make a standard paragraph look huge. Margins are often changed to allow room for ads, and frequently images are interspersed to make the article look livelier. These and other tricks of web articles can transform one page of text in a standard document into several screens worth of text for viewers to scroll through. Finding out how long is 500 words in this context is tricky because it really just varies by context.

For instance, see an example of a large image with little text that takes up most of the page on the Evernote site: