The most notable thing about the Fruit of the Loom logo is probably the horn of plenty controversy. While the brand’s website states the logo has never featured a horn of plenty (cornucopia), many people have claimed the opposite.
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Although this phenomenon could be explained by the so-called Mandela effect, it is more likely a marketing trick.
Meaning and history
In this article, we will stick to the history of the logo introduced on the company’s official website.
The oldest logo on the list was so detailed that it looked more like a painting. The still life depicted an apple, green and blue grapes, and light berries in a pretty realistic manner.
The background alone would have been impossible for a modern logo. It featured various shades of blue paired with white, which resembled the clouds in the sky.
The most notable alteration was the shape of the logo – the rectangle was replaced by an ellipse. The fruits were redrawn, although their positions and colors were preserved almost unchanged. The banner disappeared leaving the wordmark written just over the blue background.
While the previous two versions resembled painting, this one looked more like a seal. The background adopted a noble gold shade, while the fruits had a pronounced 3D touch.
The design was updated without changing its structure. The most notable alteration was the background – it grew lighter, due to which the fruits grew more visible.
The “seal” was replaced by a white ellipse. The name of the brand grew larger and better legible (although it was still far from being perfectly legible).
While the structure of the Fruit of the Loom logo preserved, the fruits lost the white highlights. The writing “Fruit of the Loom” grew a little easier to read again.
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2003 – Today
The oval has disappeared. The type has become simpler. The fruits have been redrawn.